Sticky

The artfinal in graphic design is the process of reviewing and preparing graphic work to send it correctly to the printer. It is a previous step to the printing and reproduction of any graphic commission, and the final result, good or bad, of the graphic project, will depend on a well-made final artwork. To ensure that your graphic design prints correctly, you will have to carry out good finalization, based on a complete technical knowledge of the printing processes. In this post, we explain how to prepare your graphic design work for a professional impression.

What should you review in graphic design before sending it to print?

Print colors

  • If you are going to use special inks or finishes with selective varnishes, check with the printer.
  • Control color overprints. Illustrator and InDesing have the default overprint option enabled when importing elements and documents of different formats.

The resolution of the images

• Check the photographs and illustrations so that they have the quality necessary for their correct printing.
• The proper resolution for printing images is typically between 200 and 400 pixels per inch.
• Check that there are no logos or images that are deformed, rotated, or greatly enlarged. The ideal magnification percentage is between 75% and 130%.
• Avoid image boxes without a background color, so images do not print with holes. The recommended background color for image boxes is white.

The fonts used

  • Check the fonts of your design, make sure that none are missing or give some kind of error.
  • Sending outlines or vectorized fonts that you use in your designs or embedded fonts in a PDF document will save you more than serious displeasure.
  • To print color texts on colored backgrounds, use trapping or trapping so that a white edge will not appear between the text and the background. Black text is overprinted by default.

The final format of the work

  • Review the final measurements of each document and adjust them, if necessary, to the standard measurements or formats indicated by the printer.
  • If we are talking about a book or catalog, you will have to adjust the total number of pages of the publication to a specific number of sheets. It will also be necessary to adjust the dimensions of the cover and the size of the spine.
  • In folded brochures, keep in mind the type and form of folding when placing the texts and graphically composing each page.

We know that achieving a good graphic impression is a complicated task, but if we define certain parameters appropriately, it can be easier than you imagine.

A good impression will not only depend on the graphic printing press but also on the design itself and the appropriate choice of different printing factors.

We share some tips to achieve a quality impression, whether you are an advertiser, commercial advisor, or designer.

Practical tips to make a good impression

1.- Define the form

A good print job depends not only on graphic printers but also on the definition set by the designer. For this, it is important to answer the following questions: what do you want to achieve? Who do you want to reach? What do you intend to communicate? What is your budget?.

2.- Consolidate the graphic image of the company or brand

Your graphic project must have image management guides so that your forms project the colors and fonts that you defined from the beginning. Therefore, we advise you to keep the original files securely and only provide non-editable copies.

3.- Get the best Cost / Benefit

The following factors are taken into account in the cost of a print: size, colors, material, finishes, number of units, among others. For example, you have to define the size of the business card, where you must consider the number of units, which can be in a sheet of 60X90 or 70X100 centimeters. The idea is to generate a minimum of waste. As for the colors, you should consider a full-color print.

4.- Select the appropriate paper and ink

Defining paper and ink is also important for good graphic printing. To do this, you must turn to professionals who advise you on the appropriate papers and ink, always based on your requirements and needs. All this, with the aim of achieving a good impact and at the lowest cost.

On the other hand, also keep in mind that ink does not adhere equally to all types of paper. That is why it is most recommended that the graphic printing press advise you.

5.- Choose the correct typeface

The sizes, types, and positions of the letters have to be oriented to the audience you are going to target. Also, note the shading and outlines of the letters.

6.- Use professional programs

For a good graphic impression, it is also essential to work on the design in professional programs—for example, Adobe Photoshop, CorelDraw, etc.

7.- Check the layout

Always check the collation of your forms, especially if they are brochures, books, or magazines.

This article is about the fundamental (and simple) questions that must be taken into account when we are preparing some flyers, stickers, cards, magazines, or whatever is intended for an online or conventional printing press.

Resolution

There are still people who think that the resolution of a monitor is 72 pixels per inch and that if an image prepares it at 10 x 15 cm at 72 dpi, on all monitors on planet Earth it will be seen at that size. Gross mistake. Not all displays have the same pixel density. And then why has that figure been standardized? Well, it’s something that comes from a long time ago, from when all the monitors were 15 inches and contained 1,024 x 768 pixels. But, of course, things have changed a lot since then, and if that was a standard before, now there is no longer any valid rule. Not to mention the retina screen, for example.

All images must be at 300 dpi at the size to be printed. That is, if there is a photo in a triptych measuring 12 x 12 cm, they must contain 300 dpi to that extent. If we go below that figure, it will pixelate. Simple, right?

Color mode

The great difference that exists between a screen and a paper, for the matter at hand, is that the screen emits light, while the paper reflects it. And this, friends, is the mother of the lamb. The matter admits development, I think so, but let’s get to the point.

CMYK mode is also known as process color (he who refers to it as process color will write it correctly a hundred times on the wax-up), and full-color printing is achieved by alternating small dots on each of these four channels. In other words, the inks do not mix but are independent dots of cyan, yellow, magenta, or black that are so close to each other that the eye sees them as a unit, as an image. I encourage you to take a magnifying glass (or if you have a thread counter, better) and look at a photo from any book.

Many shades of violet cannot be reproduced in CMYK or, to give another example, it is impossible to obtain pure blue in four colors.

Therefore, I recommend that to avoid scares, you start and end your designs always using CMYK mode.…